Marketing Solutions

We provide total support for package design and producing "products that sell," right from the marketing research and product-planning phase.

At Howa Sangyo, we gain a firm understanding of consumer needs and wants, based on survey results from marketing research, and we back up our customers’ product planning with our own proposals ranging from package design to deployment on the sales floor, all from the customer perspective. We constantly respond to diverse questions and challenges in order to create “products that sell.”

  • 1. Marketing Research

    • Consumption trend analysis
    • Consumer needs survey
    • Target analysis
    • Market, industry, distribution analysis
    • Online questionnaire surveys

  • 2. Planning

    • Brand positioning, brand strategy
    • Naming development, drafting marketing copy
    • SP tool planning & production
    • In-store display, situation analysis
    • Communication development

  • 3. Design

    • Graphic Design
    • Shape Design
    • Eco & Universal Design Development
    • Design creation based on research
    • Photography
    • Logo creation

  • 4. Presentation

    • Concept proposal
    • Package design proposal
    • Packaging shape proposal
    • Product sample proposal
    • Project proposal
    • In-store simulation